Star in a Bra search goes international

Set to embark on their 7th annual curvy ambassador search, Curvy Kate have announced the competition will go global with support from agents and distributors. The Star in a Bra competition strives to celebrate healthy figures, a positive body image and diversity – there is no age, size or height limits which means anyone can enter as Curvy Kate believe a variety of looks should be shown, for all women to relate to.

This year the search will be run through a bespoke website and will be promoted through Curvy Kate’s strong social media presence. As well as being the face of Spring/Summer 2016 campaign, the winner will receive a trip of a lifetime for two, a year’s supply of Curvy Kate lingerie and a year-long modelling contract with Bridge Models Limited.

Star in a Bra 2013, Lotte Williams states: “Winning the competition meant so much to me, I love the idea of being able to stand up and represent all women by being the face and body of such an amazing brand. We need to revolutionise the way the world sees ‘the perfect woman’ and I think Curvy Kate is the brand that will help us get there!”